Today, many IT leaders struggle to communicate their business value and how they contribute to an organization’s core strategy. However, to be successful, IT leaders must create a strong narrative that ties how their technologies can deliver on key business outcomes.  By doing so, they will be set up for success to secure budget for new projects, drive innovation and elevate their perception from beyond just a cost center to a strategic business partner.

In this webinar we explore:

• How to craft an impactful narrative to your non-technical stakeholders that demonstrate the value of IT
• Tips and tricks for building and communicating on KPI’s that matter
• Success stories from IT leaders who have successfully demonstrated the impact of their departments work

About the Speaker:

Catherine Sorensen
Senior Product Marketing Manager

Based in Santa Monica, Catherine is a product marketer whose background spans from SaaS to cybersecurity and IT services. Specializing in buyer and market insights and focusing on Rescue, Catherine is passionate about using the toolbelt of product marketing to deliver customer delight.